WVU Branding Guidelines for Apparel and Promotional Product

Schools, Colleges and Departments
  • Product color should be gold, navy, white or gray.
  • Front should have WVU branding plus school, college, department or program name.
  • Use Helvetica font for WVU branding on front of shirt.
  • WVU branding should consist of the Flying WV, Flying WV + signature (stylized West Virginia University), or “WVU”.
  • Verbiage should be placed below the Flying WV or to the right of the logo on the left chest.
  • All graphics must be placed on the back of the shirt and depict the department in a professional manner.
  • Design cannot use trademarks from other entities or derivatives of those marks.
Camps, Outreach or Recruitment Events
  • Product color should be gold, navy, white or gray. Additional colors need to be approved by WVU Trademark Licensing.
  • Front should have WVU branding plus school, college, department or program name.
  • Use Helvetica font for WVU branding.
  • WVU branding should consist of the Flying WV, Flying WV + signature (stylized West Virginia University), or “WVU”.
  • Verbiage should be placed below the Flying WV or to the right of the logo.
  • The back of the shirt may have a graphic design. The design must follow WVU branding standards and keep in mind the shirt will be worn outside of the event it is distributed at.
  • Sponsor logos should be on the sleeve of the shirt.
  • Design cannot use trademarks from other entities or derivatives of those marks.
Student Organizations
  • Product color should be gold, navy, white or gray. National chapter colors are permissible for national Greek organizations. WVU marks should appear in white, navy or black if an alternate color is used.
  • Front must have WVU branding plus student organization name.
  • Initials may be used for nationally recognized student organizations.
  • Back may include creative design that meets branding guidelines.
  • Graphics should be positive in nature and cast a good light on WVU.
  • No drugs, alcohol, gambling, firearms or inappropriate language are permitted.
  • WVU branding may consist of the Flying WV, “West Virginia University”, “WVU”, Mountaineer, or Mountaineers.
  • Verbiage should be placed below the Flying WV or to the right of the logo.
  • If the student organization does not want to include their student organization name on the shirt, the design must meet the guidelines for Schools, Colleges and Departments.
  • Sponsor logos may appear on the back of the shirt, but no WVU branding is permitted along with the sponsor logos, unless a WVU department is a sponsor. Sponsors should be in alphabetical order unless placement is based on level of sponsorship. If a WVU program is a sponsor, WVU logo should appear at the top, unless it isn’t appropriate based on sponsorship level.
  • If a student organization is hosting an outreach, camp or recruitment event, they should follow the guidelines for Camps, Outreach, or Recruitment Events.
  • Design cannot use trademarks from other entities or derivatives of those marks.
Products for Events- 5K, Relay for Life etc.
  • When applicable, gold, navy, white or gray should be used. Additional colors need to be approved by WVU Trademark Licensing.
  • If it is necessary to use an alternate color, WVU marks must appear in white, navy or black.
  • WVU marks should be separated from the event logo if it is a 3rd party, such as the Relay for Life.
  • Sponsor logos should appear on the sleeve of the shirt.
  • If there are 3 or more sponsors, logos may appear on the back, they should be in alphabetical order unless placement is based on level of sponsorship. If a WVU program is a sponsor, WVU logo should appear at the top, unless it isn’t appropriate based on sponsorship level.
  • Partner logos may appear on the back of shirts. WVU marks should appear first.
  • Design cannot use trademarks from other entities or derivatives of those marks.
Academic Student Competitions
  • Product color should be gold, navy, white, or gray.
  • Front should have WVU branding plus school, college, department or program name.
  • Use Helvetica font for WVU branding.
  • WVU branding should consist of the Flying WV, Flying WV + signature (stylized West Virginia University), or “WVU”.
  • Verbiage should be placed below the Flying WV or to the right of the logo on the left chest.
  • Sponsor logos should appear on the sleeve of the shirt.
  • Design cannot use trademarks from other entities or derivatives of those marks.